Real Estate Trends in Wilmington, NC: What to Expect in 2025

by 1st Class Real Estate Coastal Choice

Wilmington, North Carolina continues to shine as one of the Southeast’s most desirable coastal markets. With its vibrant downtown, charming historic districts, and access to beaches like Wrightsville and Carolina Beach, Wilmington offers a unique blend of coastal living and Southern charm. As we move further into 2025, several key trends are shaping the local real estate market. Whether you're a buyer, seller, or investor, understanding these shifts can help you make more informed decisions.

1. Sustained Demand Despite Higher Rates

While mortgage rates remain elevated compared to the historic lows of recent years, Wilmington continues to see strong buyer interest. Lifestyle buyers, remote workers, and retirees are fueling the market, drawn by the area's quality of life, tax advantages, and growing amenities. Demand is especially high for move-in-ready homes in walkable neighborhoods like Downtown Wilmington, Ogden, and Masonboro.

2. Inventory Challenges Continue

Housing inventory in Wilmington remains tight, particularly in the $300,000–$600,000 range. New construction is helping to fill some gaps, especially in fast-growing communities like RiverLights, Brunswick Forest, and Compass Pointe. However, supply chain issues and increased building costs continue to limit the pace of development. Buyers need to act quickly when the right property hits the market.

3. Price Growth Slowing—but Still Up

After the explosive price increases of 2020–2022, appreciation has cooled but not stopped. In 2025, median home prices in Wilmington are still rising modestly year-over-year—especially in desirable coastal and historic areas. The pace is more sustainable now, which is good news for both buyers and sellers. Sellers can still achieve strong returns, while buyers are finding slightly more negotiating room.

4. Migration Patterns Favor the Coast

Wilmington continues to attract newcomers from the Northeast, Midwest, and even California. Many are seeking a slower pace of life, warmer climate, and lower cost of living. As remote and hybrid work models remain common, people are choosing Wilmington for its livability—not just its job market. This is fueling demand across all property types, from downtown condos to suburban single-family homes.

5. Investment Properties & Short-Term Rentals

The short-term rental market in Wilmington remains strong, particularly in beach-adjacent areas like Carolina Beach and Wrightsville Beach. However, local governments are beginning to introduce new regulations aimed at balancing tourism with housing availability. Investors should keep a close eye on zoning changes, permit requirements, and potential caps on vacation rentals. Long-term rentals also remain in high demand due to limited housing supply and a growing population.

6. Sustainability and Smart Homes Are In

Homebuyers in Wilmington are increasingly prioritizing energy-efficient features, smart home technology, and sustainable design. Solar panels, high-efficiency HVAC systems, and smart thermostats are popular among both new builds and retrofits. Builders and sellers who embrace these trends may see increased buyer interest and faster sales.

Thinking About Making a Move?

If you’re considering buying or selling in Wilmington, now is the time to connect with a local expert who understands this dynamic market. From historic downtown homes to waterfront retreats, Wilmington offers something for everyone—and the right guidance can make all the difference.